Find how to use colors for your creations. Another color can be a different identity. Colors are used on purpose to subconsciously influence the users.
In enterprise marketing world this is called color branding or color psychology.
| color | color name | feelings |
|---|---|---|
| white | sincerity, purity, clarity | |
| black | sophistication, fear, seriousness, authority | |
| red | lust, power, excitement, attention, love, speed, anger, boldness | |
| green | health, money, nature, harmony, growth | |
| cyan | freedom, wisdom, self-expression | |
| blue | trust, masculinity, competence, reliability, loyality | |
| pink | sophistication, sincerity, feminity, playfulness | |
| yellow | inspiration, competence, happiness, fun, friendliness | |
| purple | wisdom, sophistication, power, creativity | |
| brown | ruggedness, reliability, strength | |
| orange | attention, warmth, excitement, enthusiasm, optimism, success |