Color identity#

Find how to use colors for your creations. Another color can be a different identity. Colors are used on purpose to subconsciously influence the users.

In enterprise marketing world this is called color branding or color psychology.

color color name feelings
white sincerity, purity, clarity
black sophistication, fear, seriousness, authority
red lust, power, excitement, attention, love, speed, anger, boldness
green health, money, nature, harmony, growth
cyan freedom, wisdom, self-expression
blue trust, masculinity, competence, reliability, loyality
pink sophistication, sincerity, feminity, playfulness
yellow inspiration, competence, happiness, fun, friendliness
purple wisdom, sophistication, power, creativity
brown ruggedness, reliability, strength
orange attention, warmth, excitement, enthusiasm, optimism, success

Color tools#

More digital design tools